In any case, such a fruitcake is the WHO Women Cranberry Orange Walnut cake. Even by its name can one see that it is not defining itself as a fruitcake. Just as no one names a child Adolf anymore, it seems that the very word "fruitcake" might have negative connotations and so is being avoided. That being said, this is one of those alternative cakes that doesn't strictly evoke the flavor of a traditional fruitcake, either. Several readers had recommended this cake; when I went to their site, I didn't see anything specifically called a "fruitcake" so I contacted their customer service and was told that the Cranberry Orange Walnut was the closest thing.
The one pound cake cost $11.95; they also have 2- and 3- pound cakes. With shipping, the cost was $18.15. Here's what the cake looks like:
previous post about the importance of the hole), but really, not a huge deal. The ingredients? Fabulous: orange peel, dried cranberries, walnuts, brown sugar, flour, dates, butter, eggs, vanilla, a bit of sodium caseinate (not sure if that's part of another ingredient or added for emulsification/stabilization). What? No cherries, citron, pineapple, you say? Correct--this does not contain the standard trinity of candied fruit.
Here's a shot of the cake, sliced:
This is a very delicious cake, and could be another good alterna-fruitcake on your holiday table. It might be even more delicious with a discreet dousing of rum or brandy. I'm going to put it up towards the top of the "Other" fruitcakes list, but beware: my rating lists may be evolving soon!