07 December 2019

Fruitcake review: Rustic Bakery Fruit & Nut cake (aka Fruitcake)

Hello everyone! I blame social media and the fact that I can barely even concentrate on an Instagram or Twitter feed for my lack of posting here. But nevertheless, my pursuit of good fruitcake continues, and will continue forever.

So there I was in Whole Foods, picking up, I don't know, olive oil or something, and subliminally my brain was telling me "the items you've selected will not yet cause you to gasp in shock at the amount of your bill! And lo, what did I just then see? The below:

I peered closer. I had seen a whole towering display of panettone, but this unassuming loaf looked like....could it be? I  leaned in for a closer look: 

Yup. They're trying to keep it on the down low, but that there, friends, is fruitcake. 

The name of the bakery is Rustic Bakery out of Petaluma, an organic bakery. It's a beautiful box and they have a nice description on the side describing this cake as something that will "vanquish forever fruitcake's bad reputation!" Bravo!

The price was around $18.99 for a 1 pound cake, give or take a dollar. That's not a bad price for the ingredients, which contain NO preservatives, along with: whiskey, apricots, cranberries, cherries, raisins, pistachios, hazelnuts, pecans, almonds and orange zest. All fruits are dried, not candied. And I say again NO preservatives--nothing bad in this cake (and by bad I mean artificial or food science-y--of course there's butter). 

Here it is out of the box:

And again out of the paper. Looks like the loaf is baked and packaged in the same paper pan:

Finally, a slice:

This cake is not chock-full of fruit and nuts like you may see in a more traditional fruitcake. They are there but there's a lot of cake along with it. I'm sure that's how they can price it at that price point--fruits and nuts are expensive!

That being said, this is a delicious cake. I would put it into a "fruitcake for beginners" category, as it tastes very much like a quick bread. The cake is delicious, buttery and a little crumby as you see, but it tastes really nice. You can taste the whiskey, which elevates it a bit from your usual breakfast bread, but it's not at a smack-you-over-the-head-level that you might get in something more hard core.

I am very pleased with this little loaf. If you're someone who loves fruitcake,  and you want to convince your family that they would like it as well, this would be an excellent choice to bring to a holiday party. And it's right there in the bakery section of Whole Foods, at a price that won't kill you. (Obviously I don't know the extent of Whole Foods' distribution of this to their stores, but it's worth a hunt).

I agree with Rustic Bakery. The cake is very nice, and this--and ones like it--WILL vanquish fruitcake's bad reputation.

Epilogue: when I reached the checkout with my small basket of, like, 4 items, I was shocked to find my bill to be $49.50. That's more like it, Whole Foods. Stay Whole Paycheck there, fellas. 

06 December 2018

Guest Post, and Food Network Magazine!

Hello all, and happy fruitcake season! I hope that yours are all ordered, or are freshly baked and soaking up some tantalizing liquor in your basement/garage/fridge/mouth. I've been quite busy at work so unfortunately didn't even get around to baking fruitcakes this year, however my friends did, so I will be posting soon about our annual fruitcake tasting.

The December issue of Food Network Magazine contains an article on fruitcake where I'm quoted.  Looks to be a really interesting article on fruitcake's resurgence, to which I proclaim a loud HUZZAH! I believe the article is currently only in their printed magazine so by all means pick one up.

If you're here because of that magazine article, welcome and please take a look around! You can also like my Facebook page and join other fruitcake lovers there.

Until further posts, please enjoy a guest post by Jay Martin, where he describes his love for a good monastery fruitcake and provides some great links and reference at the bottom. Please excuse the differences in font -- in the interest of expediency I will post it as is.

Thanks, Jay!

Monks selling fruitcake

Guest post by Jay Martin

Every year my mom sends my brother a fruitcake. This year her source dried up, a clothing catalog called Norm Thompson. Her fallback source, the Vermont Country Store, didn’t have the right kind of fruitcake, which is baked by monks in Oregon. My mom asked for help. I stalled.
You see, I’m the son who likes fruitcake. Years ago my mom confused my brother with me somehow. Maybe my brother likes fruitcake too, or maybe he’s just been gracious. Either way my brother has received at least 14 Christmas fruitcakes that should have been mine.

I searched Google for monks selling fruitcake. The Oregon monks my mom remembered weren’t even the first search result. Impressed, I started a list. Google showed six monasteries, then I found Mondo Fruitcake which knew about two more, and then I found some nuns. The nuns in New York and the monks in Michigan are Orthodox, but most are Trappists, monks who stay silent at meals.

I’m the son who eats fruitcake. I’m the son who in a Christmas show attempted to eat an entire fruitcake in the time it takes to sing “The Twelve Days of Christmas.” I was going to succeed too, until the singers sped up.

The Michigan monks bake a four-and-a-half pound fruitcake. The Kentucky monks go up to five pounds. I added those details to my list. All the monks douse the fruitcakes. My mom was surprised to hear that fruitcakes have rum in them—or peach brandy if your monastery is in Georgia. I assured her that was the regular recipe.

I’m the son who baked fruitcake. I baked professionally, briefly. I worked at Jen’s Hawaiian Bakery Café in Santa Cruz, California. We used dried pineapple and tropical fruit. We moistened our fruitcakes with guava concentrate.

I sorted my list. Most of the monasteries were established in the years after World War II. Many young men sought a religious life after the military, including my dad. I showed the list to my mom, and she chose the California monks, who are Camaldolese. It's a monastery we think my dad visited. My brother got my dad's religious side, which might explain my mom's confusion about which son should receive a fruitcake baked by monks. I ordered the fruitcake for my brother.

I’m the son who knows fruitcake. After I placed the order, I came back to Mondo Fruitcake. Isabelle has tasted all the fruitcakes from monks (and fruitcakes from 26 other sources). I looked at her ratings. The fruitcake I ordered my brother wasn't number 1. Isabelle likes best the one she had as a child, which her mom still sends her every Christmas. Without telling my mom, I ordered Isabelle's favorite fruitcake for myself.

Monks selling fruitcake: the list

Guest post by Jay Martin

Here is a list of monks and nuns who sell fruitcake online as of Christmas 2018. Prices are rounded to the dollar and include shipping but not rush shipping.
- Abbey of Gethsemani (est. 1848) in Trappist, Kentucky, 2.5 pounds for $57 or 5 pounds for $101, store and fruitcake
- Monastery of the Holy Spirit (est. 1944) in Conyers, Georgia, 1 pound for $28 or 2 pounds for $43, store and fruitcake
- Our Lady of Guadalupe Abbey (est. 1948) in Carlton, Oregon, 1 pound for $30 or 3 pounds for $39, store and fruitcake
- Assumption Abbey (est. 1950) in Ava, Missouri, 2 pounds for $35, store and fruitcake
- Holy Cross Abbey (est. 1950) in Berryville, Virginia, 2.25 pounds for $47, store and fruitcake
- Abbey of the Genesee (est. 1951) in Piffard, New York, 2 pounds for $49, store and fruitcake
- New Camaldoli Hermitage (est. 1958) in Big Sur, California, 1 pound for $39, fruitcake
- New Skete Monasteries (est. 1966) in Cambridge, New York, about 2 pounds for $49, store and fruitcake
- Holy Transfiguration Skete (est. 1983) in Eagle Harbor, Michigan, 4.5 pounds for $66, store and fruitcake

23 October 2018

Fruitcake season is here again....and yes, fruitcake is coming back.

It's getting to be fruitcake season! I received my first King Arthur Flour catalog today. Here's the cover:

And oh, what's that in the upper right? What does that say?

Let's zoom in a bit, shall we?
When fruitcake starts making it to the front of the King Arthur flour catalog......I call it a resurgence.

Seriously, though, the latest catalog contains several different fruit blends in addition to their standard fruitcake blend...resurgence. They also have some nice sounding organic candied lemon and orange peel from Spain....fruitcake resurgence!!

That peel,though....limited time only, and 8 ounce packages are $16.95 per. Pricey. Nuts.com has candied orange peel for $6.99/pound. I've used it and it's good quality. Maybe I'll try the King Arthur, but even Market Hall foods has imported Italian orange peel for $17/pound, and it's very nice.

Which all leads to how I started this post. It's getting to be the time to start thinking about making and/or purchasing fruitcakes! I'm considering making the Sailor Jerry fruitcake, and then an intriguing one that is supposedly from 1957 and contains crystallized ginger. Remember that I have tons of fruitcake recipes collected on my Pinterest board.

Are you thinking about your fruitcake baking/purchasing? Let me know what you're planning on my Facebook page!

24 December 2017

For the love of Fruitcake

I was recently quoted in an article in Adweek about fruitcake. It's an excellent article about the history of fruitcake, how it may have received its bad reputation, and why there is that silent group of people (hello, person reading this blog post!) who actually love fruitcake.

I truly believe what I said in that article. Fruitcake's time has come. Why not? Just about everything else has been revisited. I live in Chicago, and I've seen the following items, just off the top of my head, get a modern update, or been made locally, or just been revisited with a fresh perspective:

  • Mustard
  • Twinkies
  • Ham
  • Moon pies
  • Cider
  • Cookies & Milk
  • French fries & vanilla shakes
  • Pickles

So why not fruitcake? Why not you, why not now? You might be buying local already--your beer, your bread, your alcohol, your pickles, your food. Why not find a local person making fruitcake and buy/try it? Or better yet, make it yourself?

Granted, maybe you just don't like it--you don't like the spiciness, or the nuts, or you don't like the texture of all the fruit, That's fine (my husband, God bless him, doesn't like it). Don't eat it. But...have you even tried it?

Fruitcake has a lovely, long tradition of being a condensed expression of a good harvest, of abundance, of hospitality, of care, and of love. For those reasons alone, give it a try.

Happy Holidays! Happy Winter! Happy New Year!